Foundation of Marketing(Consumer and Business Buyer Behaviour) Essay

Foundation of Marketing(Consumer and Business Buyer Behaviour) - Essay Example The third process is complexity which refers to the level of difficulty attached to the understanding and â€Å"use† of the product (Armstrong and Kotler 2011,p. 184). Divisibility which is the fourth process, arises when the product â€Å"can be tried on a limited basis† (Armstrong and Kotler 2011, p. 184). The final process is communicability which refers to the extent to which the results of using a product can be observed and shared with others (Armstrong and Kotler, 2011). Part II: Comments on Mike’s Letter Mike’s letter explaining why and how he decided on a business degree course highlights some of the stages that consumers go through prior to making a purchase. Mike manifested the relative advantage factor, which is the first characteristic influencing consumer purchase decision-making. Mike’s inquiries and searches demonstrate that he was comparing business degrees for relative superiority. The second characteristic, compatibility was very important to Mike. Mike was looking for a product that accommodated his own time table and his commitments to his family and at the same time left him with some free time.

Industrialization After the Civil War Thesis and Outline Research Paper

Industrialization After the Civil War Thesis and Outline - Research Paper Example 201). There was also an impact in machine tools. On the other hand, due to the machine tools impact many people lost their jobs, because of the growing number of qualified engineers needed and the growing number of immigrants who were unqualified workers (U.S. Bureau of the Census, pp. 19-20). What is more, even though oil was already known to public, the first modern oil well was set up in 1859 by Edwin Drake (Vassiliou, p. 13). Invention of the steam engine made transitions by water easier and cheaper. There were many other great changes in industry and technology during mentioned period. However, many laborers in that time were displaced by machines and level of unemployment grown highly (Wells, p. 189). What is more, working on factory was dirty, dangerous and exhausting. Many employees moved to cities and came to work on factories, thus urbanization level grown. Although, labor productivity grown owing to increasing number of system was built in 1890. Although Thomas Edison did not create the first electrical light bulb, it is his patent, which lead to lighting people’s houses in 1883 (Thomas Edison: Life of an Electrifying Man, p.15). Started in 1870s African American lost some of their rights and been harassed. It has led to a politics of racial segregation. Woman were granted full righting votes in some states by the end of 19th century. Entrepreneurs started to use child labor because they are small and could get to smaller holes than adults could. Extended families became more common than nuclear ones. To make a balance, I would like to say that Industrialization occurred after the Civil War had a great influence on American industry, technology and society. It had its pros and contras, however I consider that pros outweigh

Individual and the community Essay Example for Free

Individual and the community Essay There tends to be quite a large use of extended metaphors within the play referring to the individual and the community frequently. Translations is said by many to be an intelligent and enlightening metaphor for the situation in Northern Ireland. This statement can be backed up and the reader can see many representations throughout the play. The most obvious example is that of the situation between Maire and Yolland on page 62. A significant part of this scene is when Maire says that leap across the ditch nearly killed me, as she is really symbolising the change the Irish people must undergo. Therefore, individuals are used to represent different views and cultures, as well as having their own. Characters are used mainly as a metaphor for Irelands position with the English. This is evidence of a particularly good playwright. Friel uses Sarah as a symbol to represent Baile Beags loss of language as the English arrive to anglicise the Irish counties. We know from historical references that the English did anglicise much of Ireland, resulting in a loss of language, as shown with Sarahs particularly similar situation. As the play progresses in the beginning, Sarahs speech begins to improve, but when the English come, Sarahs speech is lost again, which symbolises the English power over Ireland and how they are able to make change to the language with Sarah individually and the whole of Ireland nationally. Other scenes such as in act two scene one, we see stage directions create a bond between brothers and indicate a distance between cultures; as Manus moves beside OWEN, we begin to realise the general stance of the British and the Irish divide The mythology Jimmy Jack studies once again acts as a metaphor for the situation Baile Beag have created for themselves the community are locked in time as the play states it can happen that a civilisation can be imprisoned in a linguistic contour that no longer matches the landscape of fact. Words in the beginning paragraph such as disused and remains imply that this is a hedge school of a traditional heritage, which represents Ireland and its Irish culture at the present time. There are also many issues based around identity within the play, and this is reflected with peoples actions and the way that they change from the beginning of the play to the end. Many characters manage to find themselves and realise what their direction in life is. Translations seems to revolve around the subject of names the most obvious being the Name Book and the individual identity. As each character enters a scene, Friel gives a detailed description of them, providing the reader with an immediate image. The character then progresses and adopts their own personality and identity. In the case of Sarah, she is described as being waiflike and unintelligible. As the play progresses, Sarahs identity changes as she learns to speak. Later, Friel uses Sarahs identity to represent the more timid people of Ireland as she becomes incoherent. Another example is the character of Maire. Maire is described as a strong-minded and strong-bodied woman at the start of the play, but, by the end, seems to have become distant as if shed been washed away by her contact with the English, and, more importantly, with Yolland. Therefore, individual identity can alter when situations change. Friel created Jimmy Jack as an eccentric, an infant prodigy. He acts as a symbol of an attachment to the past, and cannot differentiate between fantasy and reality. This takes both a political and social stand towards Baile Beag. Is it so bad that Jimmy Jack has to resort to living in a fantasy world? This relates to the flaws within Baile Beag, which, in turn, make up most of the community. Those who live there are trapped in a linguistic contour, speaking dead languages, whilst those who are of a greater education such as Hugh, Jimmy Jack and Owen have many more faults than those less educated; Hugh has a severe drinking problem, Jimmy Jack fixed in his fantasy world and Owens rejection from his father as a translator. Jimmy Jacks poor dress sense and almost tramp like appearance acts as a metaphor for Ireland itself, proving although they live on an old island, with an old language and culture, there are still things to be cherished, that are rich and should be preserved. This is a rich community full well of educated people such as Hugh and Jimmy Jack, which is being understated. Throughout the play, many individuals are mentioned who are not characters in the play. The first is Daniel OConnell who is referred to by Maire on page 24, and who Hugh calls that little Kerry politician. Daniel OConnell was, in fact, known as the liberator who fought for political rights for Irish Roman Catholics. He was obviously a very powerful individual as he is one of the only real people mentioned in the play. Historically, Daniel OConnell, was also known as the uncrowned leader of Ireland acts a symbol of Hughs position within Baile Beag. He encouraged the use of English in National schools, which is essentially what Hugh did when he applied to the National School near Baile Beag. Yolland and Hugh talk about the second famous individual; William Wordsworth, on page 49. He was an English romantic poet, and because of this, Hugh dismisses him and states that he is not familiar with his literature. Throughout the play, Friel tries to include as many well known events and characters as possible to add a sense of realism. Therefore, certain famous individuals, and the mention of them, boost the readers interest and increase the level of validity. The community is presented to us as being close, but with the English trying to anglicise, we realise that this is far from the true realisation. For example Maire and Manus; once engaged, but with the Anglicisation, Maire realises she wants better things from life, and proceeds to find these in Yolland, the Englishman. Language also this splits this pair apart too, as we see Yolland disappear towards the end of the play, with the suspicion that he has been killed by the Donnelly brothers for breaking up the community. Overall, Friel shows the audience that the individual and the community are intertwined and are similar in their symbolism and characteristics. As language is integrated within society, the community is forced to separate. Individuals are described and portrayed as the powerful essence of a community, whilst the community itself symbolises the much-needed unity in order to preserve the culture and the individual identity of Ireland.

Vietnam Vs. America Essay -- essays research papers

The official country name of Vietnam is the Socialist Republic of Vietnam. The capital is Hanoi and the population of this country is 81,624,716 (July 2003). Ethnic groups include the Vietnamese (80-95%), Chinese, Hmong, Thai, Cham, and other mountainous groups. Languages used are Vietnamese (Official), English (second most favored), French, Chinese and Khmer. Some of the many religions practiced are Buddhist, Hoa Hao, Cao Dai, Christian (Roman Catholic, protestant) and Muslim. The life expectancy for a person living in Vietnam is approximately 67.58 years for the male and 72.7 for the females. Literacy is ages 15 and over can read and write. Government in Vietnam is a Communist State, and the right to vote is age 18. The currency is the Dong which is the basic unit. Countries bordering Vietnam include China, Laos, Thailand and Cambodia. The geography is based on low flat delta in the north and south, central highlands and hilly mountainous in the far north and northwest. The size of Vietnam is 127, 242 Square Miles. Independence was brought on September 2nd, 1945. Before independence was brought to Vietnam, France had occupied all of Vietnam by 1884. Independence was declared after World War 2, but the French continued to rule until 1954 until they were defeated by the Communist forces under Ho Chi MINH, who took control of the north. The US then tried help strengthen the Vietnamese until with drawing in 1973. Two years later, North Vietnam forces overran the south. The ...

A View from the Bridge †Plot Summary Essay

The main character in the story is Eddie Carbone, an Italian American longshoreman, who lives with his wife, Beatrice and his orphaned niece, Catherine. They live in an insular, self-ruled neighborhood known as a polis. As the play begins, Eddie is protective and kind toward Catherine, although his feelings grow into something more than avuncular as the play develops. His attachment to her is brought into perspective by the arrival from Italy of Beatrice’s two cousins, Marco and Rodolpho. They have entered the country illegally, hoping to leave behind hunger and unemployment for a better life in America. Whereas Marco is a physically strong man with a starving family back home, charming Rodolpho is young, good-looking, blonde, and single, and he sings and dances; Catherine instantly falls for him. After three weeks, the pair have been dating, and Eddie sets about pointing out all of Rodolpho’s flaws to Catherine and Beatrice. He persistently complains that Rodolpho is â€Å"not right,† referring to Rodolpho’s effeminate qualities, such as sewing, cooking and singing. He is embarrassed by Rodolpho’s reputation for singing during work. When Catherine decides to marry Rodolpho, Eddie becomes desperate and begs his lawyer, Alfieri (who is also the narrator), to help him. However, he is told that the only way the law is able to help him is if he informs the Immigration Bureau of the presence of the two illegal immigrants. Due to his earlier assertion that â€Å"it’s an honor† to give the men refuge, he refuses to betray them. At home he continues to passively insult Rodolpho, and ends up getting Rodolpho to fight in a boxing match. In retaliation, Marco challenges Eddie to lift a chair from the bottom of its leg, when Eddie fails to do this, Marco picks up the chair with one hand from the bottom of its leg and lifts it above his head. This demonstates Marco’s superior strength, mentally and physically to Eddie. In the second Act, Eddie catches Rodolpho making love to Catherine, he sees Alfieri a second time. Eddie ignores his lawyer’s advice to let events run their course, and calls the Immigration Bureau. This betrayal proves disastrous: he comes back to learn that Catherine and Rodolpho are engaged, and Beatrice informs him two more illegal immigrants have moved into the upstairs apartment. When the Immigration Officers arrive and arrest the four immigrants, Marco spits in Eddie’s face in front of a street full of people. His betrayal of the two men causes Eddie to lose the respect of his neighbors, friends, and his family. Rodolpho is allowed to stay in the country due to his marriage, but Marco faces imminent deportation. Reluctantly, he promises Alfieri not to take revenge on Eddie (as is the Sicilian custom) and is let out on bail. In the final scene of the play, Eddie is shown to be furious with his humiliation and refuses to attend the wedding. He rejects Rodolpho’s offer to reconcile and refuses to get out of the house when he learns Marco is arriving. The play ends with a fight between Eddie and Marco, in a street filled with his friends and family. Eddie brandishes a knife and attacks Marco, who turns the blade onto Eddie, killing him. It is not known whether Marco actually intended to stab Eddie, and his reaction is not described. Eddie dies as the curtain falls, calling out to Beatrice.

Role Of Government In Mixed Economies Such As Australia...

Role of Government in Mixed Economies Such As Australia What role do governments have in modern mixed economies such as Australia? Using appropriate indicators (macro economic aggregates) outline the present state of the economy. In what ways is the Commonwealth government using fiscal and monetary policies to influence the Australian economy? What are the main features of the governments micro economic policy? Why is the government concerned about microeconomic reform? Synopsis: The role of government in Australia today has less influence on the market than they did a decade ago. It function now is to provide a stable internal and external balance under which the market can function. This is achieved through the use of fiscal,†¦show more content†¦Current fiscal policies are aimed at the medium and long-term goals of resource allocation, income distribution and external balance. This is because fiscal policy is relatively inflexible and is adjusted on an annual basis. One of the governments objectives in using fiscal policy is to reduce the Public Sector Borrowing Requirement (PSBR). To do this the government has had a $3.9bn cut in discretionary spending during the 96/97 budget. This cut may be the first of several in a bid to achieve a budget surplus. One reason behind this goal is to maintain external stability. For the past decade (except for the late 80s boom) the public debt has been on a continual rise. This was largely due to a succession of budget deficits. The result of this was a large increase in net income as a component of the current account, which in turn became a burden on the next budget. A surplus budget can be used to pay of the public debt thereby easing interest obligations. At the same time a reduction in the deficit will increase national savings. By reducing the deficit, the government does not need as much national savings in order to finance the budget. This will leave a larger pool of savings to fund investment. 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Claude Mckay, a Dialectical Analysis Essay - 1443 Words

Claude McKay amp; Dialectical Analysis In Claude McKay’s, â€Å"Old England† and â€Å"Quashie to Buccra† McKay uses dialect as a way to give poems multiple meanings. What may be seen as a simplistic or naà ¯ve poem about Jamaican life may actually be full of double meanings that only a select audience would be able to identify. In his poem’s, McKay ultimately gives Negros who work under white colonists the underlying message of black resistance by revolution. Perhaps what makes this interpretation so convincing is the background of the author. McKay was born Sunny Ville Jamaica as the youngest of 11 sons. While in Jamaica, McKay wrote â€Å"Songs of Jamaica†, which is where â€Å"Quashie to Buccra† is derived from. In this time, he also became a self†¦show more content†¦In actuality, the poem can be seen by Negros as a way to criticize the white plantation owner and in fact plant the seeds of rebellion. Indeed, the title of the work itself leads credence to it being veiled in double meaning. While a white, European in the high rungs of the social ladder may read the poem as a simple address of worker to plantation owner. However, a Negro experiencing the strife of Quashie, the black peasant worker who produces sweet potatoes in the poem, may relate to the unfairness of they experience from the Buccra, which is the white man being addressed in the poem. Indeed, McKay points out in the poem, â€Å"You taste the potato, and you say it’s sweet, but you don’t know how hard we work for it† (McKay 2). Buccra even attempts to haggle for a lower price, further showing he doesn’t understand the work that goes into farming the sweet potatoes, â€Å"You want a basketful fe quattiewut† (McKay 3). Not only does this demonstrate the Buccra’s insensitivity to the work that goes into the harvest, but it shows he’s greedy and milking the natives for ev ery last sixpence. A white reader may look at the reading as Quashie simply complaining about his hard work, â€Å"The sun is hot like when fire catches a town† (McKay 9). In reality, Quashie would do this work even if he